Market As I Say, Not As I Do

Can you -should you- trust people who do not do what they preach?

Many top-marketers go on telling you: "Make things as simple as possible". It is the no lead left behind approach. What do they do in real life, I mean, in real marketing?

I have got an email from people who claim they can stomp the search engines. The email gave a link that led to a video and maybe (it was not clear) a free downloadable copy of "The Irresistible Offer" by Mark Joyner.

Then the internet allowed publishers to look for authors anywhere in the world, which was a major breakthrough. But it allowed so-called authors to submit so-called manuscripts to dozen of publishing houses.

1. I clicked.
2. I watched. The video was truncated: I had to register to get the second part and the gift.
3. I did.
4. I got the second part and a link for the gift.
5. I clicked
6. I registered
7. I waited for the confirmation email
8. I got it and clicked onto the link inside.
9. I reached a page that asked for my username and my password. I did not know them, since I have never entered the things. (The site boasted it promoted simplicity as a science. Yeah! Tell me about making it simple.)
10. I hit "Lost password".
11. I'm asked for my email address; my password will be sent there.
12. I typed in my email address
13. I checked my mail; here they are: username (which is the first part of my email address) and a mess of letters and numbers as a password.
14. I went back to the page and entered my username and my password.
15. I reached a page... where I found zillions of links I did not care about, but none for "The Irresistible Offer".

Since I am rather stubborn, I went through the process again, but with a change at point 6:
- This time, I said that I had an account.
- I entered my username and password.
- I was sent to a page that read that my link for the download had been sent in my email. (Too simple to give it right there, I presume. Hey, it's not super-simple.ology).
- I got the link. I clicked. Hurrah!

On the page where the link to download the book should be, they explain what the site is about. At last. But at the beginning of the sales letter, you can read: "Did you know that over 89% of the business books that people purchase and download go completely unread?"

Readers might have some time left to read the books if they did not waste so much time to get them!