Moving Down the Free Line (2) - The Risk-Free Approach

Tell the Truth: You Want to Make Money

Nothing else.
Some strategies involve too many risks. Moving down the free line may come with a parachute.

Beyond any moral point of view -stop deluding yourself, you want to get money, not to get a halo- moving down the free line may well be a good step for your business. It depends on the business you are in, and the way you run it.

If you are selling info-products, and fulfil some requirements, the method may be for you. Not any info-product qualifies to be given away, except in case you volunteer to pay it with your own money. Most time, you have to be the owner of the rights. You will be in trouble, and in jail, if you deliver the digital copy of the last (if possible, the next!) Harry Potter's adventure without holding the rights to do so. Authors, musicians, designers, all want to get their royalties, whatever your marketing strategies, even if these strategies are meant to bring them more royalties.

To move down the free line does not apply to a product in itself, but to the personal expertise it shows. The product is no more than your shop-window. If you are a chef, you can give for free the video that explains how to prepare a vol-au-vent.
As for the vol-au-vent, it is so long and difficult to prepare that people will hire you anyway.

This is the main point: give a secret, a big one, the one that only your peers will be able to grasp. Doing so, not only do you prove your expertise, but you gain fan customers... if you have more than one secret!

That is the reason why the method can apply to the business of a chef without any risk of shortage: there are hundreds of recipes to shoot, that is to say, hundreds of secrets to sell.

You may not be a chef. Is your own niche the right one to move down the free line? Rephrase the question: How many secrets are left once you have given a five-star one for free?

"A good many" is the right answer for you not taking risks by moving down the free line.