Some article writers tend to forget that there are human readers, at the other end of the crocodile's lead.
Of course, you use your blog to climb up the Goggle
ladder. You write articles related to your business, let's say "crocodiles"
-I feel somewhat tired of dogs- in the hope that His Majesty Googlebot
will be kind enough to notice your efforts to win the pole position
for "crocodile", "crocodile leads" or "how
to feed your crocodile".
The idea behind the method is that the customer whose crocodile has
just eaten its lead will be directed to your website or your blog when
he types in "crocodile leads". (He will be directed towards
sites that sell leads made with crocodile skin as well, which will upset
his crocodile, but that's another story.)
The problem with most articles is that Googlebot
is not the only one who reads them. Human beings, guilty of nothing,
who were just looking for a knitted winter coat for a crocodile, are
sentenced to read:
"Welcome at Crocodile's, the site that caters to crocodiles. Are
you a crocodile? Have you got a crocodile? Do you plan to buy a crocodile?
We propose several kind of crocodiles for all the crocodile lovers.
We also provide you and your crocodile with everything a crocodile dreams
of, be it a crocodile lead (we even have crocodile leads in crocodile),
a crocodile winter coat knitted in crocodile stitch..."
At this point, usually, the budding customer types in "Aspirin" and becomes a lost customer.
If you write for robots, you should warn the
human readers, who, by the way, are far more numerous and more likely
to buy than robots, but you advertize to whom you want. An easy way
to spare the human reader is to stuff a latin turkey with keywords.
"Siquis in hoc crocodile leads artem populo non novit amandi, hoc
crocodile winter coat legat et lecto carmine doctus amet. Arte citae
veloque rates crocodile coat remoque moventur, arte crocodile food leves
currus: arte how to feed your crocodile regendus amor. Curribus Automedon
lentisque and reptiles erat aptus habenis..."
If you write articles as stuffed as Thanksgiving Turkey, you should use this method. It allows you to woo robots without offending readers. Ovid will not pop in to claim for damages, and neither will turkeys or crocodiles.